Master Business Plans: Crafting a Winning Strategy for Success

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Course Content

1.0 - Preparing to Do a Business Plan

1.01 – Identifying Your Planning Resources

1.02 – Assembling Your Planning Team

1.03 – Putting Your Plan on Paper or in Cyberspace

2.0 - Understanding the Importance of a Business Plan

2.01 – Bringing Your Ideas into Focus

2.02 – Understanding the Planning behind the Plan

2.03 – Satisfying Your Audience

3.0 - Setting Off in the Right Direction

3.01 – Understanding Why Values Matter

3.02 – Clarifying Your Company Values

3.03 – Creating Your Company’s Vision Statement

4.0 - Charting the Proper Course

4.01 – Creating Your Company’s Mission Statement

4.02 – Introducing Goals and Objectives

4.03 – Minding Your Own Business: Setting Goals and Objectives

5.0 - Examining the Business Environment

5.01 – Understanding Your Business

5.02 – Analyzing Your Industry

5.03 – Recognizing Critical Success Factors

5.04 – SWOT: Preparing for Opportunities and Threats

6.0 - Slicing and Dicing Markets

6.01 – Separating Customers into Groups

6.02 – Identifying Market Segments

6.03 – Finding Useful Market Segments

6.04 – Becoming Market Driven

7.0 - Getting Up Close and Personal with Customers

7.01 – Keeping Track of the Big Picture

7.02 – Categorizing Your Customers

7.03 – Discovering the Ways Customers Behave

7.04 – Figuring Out How Customers Make Choices

7.05 – Understanding the Global Customer

7.06 – Serving Your Customers Better

7.07 – Looking at a Special Case: Business Customers

8.0 - Covering Your Competition

8.01 – Understanding the Value of Competitors

8.02 – Identifying Your Real Competitors

8.03 – Tracking Your Competitors’ Actions

8.04 – Predicting Your Competitors’ Moves

8.05 – Competing to Win

9.0 - Assessing Where You Stand Today

9.01 – Doing Situation Analysis

9.02 – Identifying Strengths and Weaknesses

9.03 – Analyzing Your Situation in 3-D

10.0 - Profiting from Your Business Plan

10.01 – Describing What You Do Best

10.02 – Putting Together a Business Model

10.03 – Making Your Business Model Work

10.04 – Earmarking Resources

11.0 - Figuring Out the Financial Details

11.01 – Reading Income Statements

11.02 – Interpreting Balance Sheets

11.03 – Examining Cash-Flow Statements

11.04 – Evaluating Financial Ratios

12.0 - Forecasting and Budgeting

12.01 – Constructing a Financial Forecast

12.02 – Exploring Alternative Financial Forecasts

12.03 – Making a Budget

13.0 - Confronting Uncertainty

13.01 – Understanding the Dangers of Ignoring Change

13.02 – Defining the Dimensions of Change

13.03 – Anticipating Change

13.04 – Preparing for a Changing Future

14.0 - Thinking Strategically

14.01 – Applying Off-the-Shelf Strategies

14.02 – Changing Your Boundaries

14.03 – Leading and Following

14.04 – Tailoring Your Own Strategy

15.0 - Growing Up, Growing Bigger, and Growing Old

15.01 – Facing Up to the Product Life Cycle

15.02 – Finding Ways to Expand

15.03 – Managing Your Product Portfolio

15.04 – Asking Two Final Questions About Growth

16.0 - Shaping and Shape-Shifting Your Organization

16.01 – Recognizing That Form Follows Function

16.02 – Putting Together an Effective Organization

16.03 – Thinking and Organizing for the Future

17.0 - Leading the Way

17.01 – Encouraging Leadership Roles

17.02 – Developing Business Skills (And Having the Right Personality Traits)

17.03 – Creating the Right Culture

17.04 – Following Through with Your Vision

17.05 – Bringing Your Plan to Life (And Making a Final Check)

Master Business Plans: Crafting a Winning Strategy for Success

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