Learn Business Fundamentals: Become An Expert Entrepreneur

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Course Content

1.0 - Preparing for Business

1.01 – Understanding the Perpetual Rules of Business Strategy

1.02 – Shape Up Before You Start Up

1.03 – Thinking about Future Growth

2.0 - 95% of Entrepreneurs Miss This & Fail!

2.01 – Understanding Business Environment

2.02 – So, Who Can Start a Business?

2.03 – Creating a Winning Idea

2.04 – Please, Do Not Make These Mistakes!

2.05 – Fact: “The Economy Matter.”

2.06 – Recognising Business Success

3.0 - Can You Do The Business?

3.01 – Deciding What You Want From Business

3.02 – Exploring Business Types

3.03 – Working Remote

3.04 – The Keys to Self Assessment

4.0 - Testing P.o.C

4.01 – Finding Enough Product & People

4.02 – Sizing Up Your Market

4.03 – Forecasting For Success

5.0 - Structuring Your Empire

5.01 – Choosing the Right Company Structure

5.02 – Going In Alone

5.03 – Building Up to Networking Marketing

5.04 – Working With A Limited Number of Other People

5.05 – Finding Your Way Through Franchising

5.06 – Founding a Larger Company

6.0 - Preparing Your Business Bible

6.01 – Do You Really Need A Business Plan?

6.02 – Writing Up Your Business Plan

6.03 – Presenting Your Business Plan

7.0 - Show Me The Money

7.01 – How Much Money Do You Need?

7.02 – Reviewing Your Finance Options

7.03 – Determining Your Best Source of Finance

7.04 – Opting for Debt

7.05 – Raising Capital For Your Business

7.06 – Finding Free Money (mention 15% of sales grant money)

8.0 - Communicating Your Mission

8.01 – Constructing a Corporate Identity

9.0 - Introduction to Sales & Marketing

9.01 – The Marketing Mix

9.02 – Advertising: Zero to Hero

9.03 – Becoming Newsworthy

9.04 – Sales: The Dark Arts

9.05 – Settling on Your Price

9.06 – Getting It Right: Place and Distribution

9.07 – Appreciating People, Process & Physical Evidence

9.08 – Marketing: Legal Processes

10.0 - Recruitment: An Introduction to Hiring Talent

10.01 – Finding Great Employees

10.02 – Exploring Other Recruitment Options

10.03 – Influencing Employees The Right Way

10.04 – Understanding Employment Laws

11.0 - Design Effective Operating Processes

11.01 – Location, location, location

11.02 – Make it-or-Buy it?

11.03 – Choosing The Right Supplier

11.04 – Minimising Risk & Assessing Liability

11.05 – Becoming A Good Director / CEO

11.06 – Getting Good Business Advice

11.07 – Controlling Your Cyber Security

11.08 – Can You ‘Go Green’?

12.0 - Introduction: Managing Business Finances

12.01 – Keeping The Books

12.02 – Understanding Your Business Accounts

12.03 – Accounting for Pricing

12.04 – Balancing The Books

12.05 – Analysing Financial Performance

12.06 – Legal Processes in Business Finance

12.07 – Do You Need An Accountant?

13.0 - Managing Your Tax Obligations

13.01 – Tackling Taxes for Different Business Types

13.02 – Paying Your Dues

13.03 – Handling Employment Taxes

13.04 – How To Survive A Tax Investigation

14.0 - Digitalising Your Business

14.01 – Appreciating The Power of Digital

14.02 – Building A Website With Impact

14.03 – Selling Goods & Services Online

14.04 – Achieving Visibility

14.05 – Tracking Activity

15.0 - Improving Business Performance

15.01 – Checking Your Internal Systems

15.02 – Keep ’em Coming Back

15.03 – Optimising Productivity

15.04 – Business Budgeting for Beginners

16.0 - Exploring Business Growth Strategies

16.01 – The Importance of Growth

16.02 – How To Increase Revenue

16.03 – Forming Alliances

16.04 – Franchise-to-Growth Model

17.0 - An Introduction to Management

17.01 – Becoming a Successful Strategist

17.02 – Building a Team of Sharks

17.03 – Developing a Personal Leadership Style

17.04 – How To Measure Workplace Morale

BONUS: Expert Entrepreneur Advice

10 Reasons Why Most Entrepreneurs Fails & How You Can Avoid Them

Learn Business Fundamentals: Become An Expert Entrepreneur

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