Learn Employer Branding: Attract & Retain High Performing Talent

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In today’s competitive job market, attracting and retaining exceptional talent is a top priority for organizations. In this course, you’ll learn how to attract and retain high performing talents to boost your business’ productivity.

 

This course takes you on a step-by-step journey through the world of employer branding, providing you with the knowledge and tools needed to craft a compelling employer brand strategy. From understanding the fundamentals of employer branding to conducting a thorough brand health check and defining your unique employer value proposition, we leave no stone unturned.

 

Our course goes beyond theory, offering practical guidance on building your employer brand framework, generating engaging content, and rolling out your strategy effectively within your organization. You’ll discover the power of recruitment marketing, creating a winning career site, and leveraging social media to engage with potential candidates.

 

But we don’t stop there. We delve into the critical aspects of shaping a positive brand experience for both candidates and employees, focusing on engagement and retention strategies. You’ll also learn how to measure the immediate and long-term impact of your employer brand strategy, ensuring your efforts drive real results.

 

Don’t miss this opportunity to elevate your organization’s reputation, attract top talent, and build a high-performing team. Enroll now and embark on a journey to master the art of employer branding.

Course Content

Chapter 1: Building a Strong Employer Brand
Chapter 2: Preparing for the Journey
Chapter 3: Conducting an Employer Brand Health Check
Chapter 4: Defining Your Employer Value Proposition
Chapter 5: Building Your Employer Brand Framework
Chapter 6: Generating Engaging Content
Chapter 7: Rolling Out Your Employer Brand Strategy
Chapter 8: Constructing Your Recruitment Marketing Plan
Chapter 9: Creating a Winning Career Site
Chapter 10: Developing Your Talent Network
Chapter 11: Engaging Talent through Social Media
Chapter 12: Making the Most of Recruitment Advertising
Chapter 13: Making a Splash on Campus
Chapter 14: Shaping a Positive Brand Experience
Chapter 15: Making a Positive Impression on Candidates
Chapter 16: Engaging & Retaining Your Talent
Chapter 17: Gauging Your Immediate Impact on Audience Engagement & Hiring
Chapter 18: Monitoring & Maintaining Long-Term Impact on Employer Brand Value